Roles and ResponsibilitiesThe work of a PPC Specialist includes developments to monitor and administer web analytics dashboards, reports, key reporting tools, and point out key areas of importance in accordance client goals.The responsibilities of the PPC Specialist are to create, manage, and optimise PPC campaigns that invite qualified visitors to client websites; conduct keyword research and create and refine its lists of targeted search terms; establish bidding strategies based on business goals and targets; continually optimise ad text as necessary.The PPC Specialist is expected to analyse the performance of PPC campaigns on a cost per lead basis and adjust strategies accordingly, continually analyse competitor’s strategies, and prepare monthly PPC performance.Required ExperienceExperience in PPC / SEM / AnalyticsExperience in managing Adwords (Search and GDN) campaignsExperience with client managementA Successful Candidate must haveStrong attention to detail, cares about data integrityGood understanding of how PPC fits into the wider area of digital marketingKnowledge of Microsoft Excel and data manipulationStrong analytical skillsAbility to think strategically and develop innovative marketing strategiesAbility to present information effectively to a range of audiencesInterpretation of PPC Metrics to track change and progress.Thorough understanding of Google Ad Words and Bing Ads, Google Analytics and Ad Words editor.Proficient withGoogle Ad WordsBing AdsGoogle AnalyticsAd Words editorMicrosoft ExcelExperience AdvantageKnowledge in marketplace management and optimisation 40000 Php Manuel A. Roxas Highway Central Luzon Angeles City 2009 PH

PPC Specialist

  • Experienced/Advanced Level
  • Competitive salary and great benefits
  • Free parking and jeepney services

Roles and Responsibilities

The work of a PPC Specialist includes developments to monitor and administer web analytics dashboards, reports, key reporting tools, and point out key areas of importance in accordance client goals.

The responsibilities of the PPC Specialist are to create, manage, and optimise PPC campaigns that invite qualified visitors to client websites; conduct keyword research and create and refine its lists of targeted search terms; establish bidding strategies based on business goals and targets; continually optimise ad text as necessary.

The PPC Specialist is expected to analyse the performance of PPC campaigns on a cost per lead basis and adjust strategies accordingly, continually analyse competitor’s strategies, and prepare monthly PPC performance.

Required Experience

  • Experience in PPC / SEM / Analytics
  • Experience in managing Adwords (Search and GDN) campaigns
  • Experience with client management

A Successful Candidate must have

  • Strong attention to detail, cares about data integrity
  • Good understanding of how PPC fits into the wider area of digital marketing
  • Knowledge of Microsoft Excel and data manipulation
  • Strong analytical skills
  • Ability to think strategically and develop innovative marketing strategies
  • Ability to present information effectively to a range of audiences
  • Interpretation of PPC Metrics to track change and progress.
  • Thorough understanding of Google Ad Words and Bing Ads, Google Analytics and Ad Words editor.

Proficient with

  • Google Ad Words
  • Bing Ads
  • Google Analytics
  • Ad Words editor
  • Microsoft Excel

Experience Advantage

  • Knowledge in marketplace management and optimisation

Perks

  • Medical and dental insurance
  • Free parking and jeepney services
  • Great culture
  • Highly engaged team