Location: Pampanga

Work Type: Permanent

Roles and Responsibilities

  • Plans and executes paid digital campaigns across social media and Google
  • Helps design, build, and maintain our social media presence
  • Measures and reports performance of all assigned digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes spending and performance based on the insights
  • Brainstorms new and creative growth strategies through digital marketing
  • Plans execute and measures experiments and conversion tests
  • Collaborates with internal and external teams to create landing pages and optimize the user experience
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Identifies critical conversion points and drop-off points and optimizes user funnels
  • Collaborates with agencies and other vendor partners
  • Evaluate emerging technologies
  • Provides thought leadership and perspective for adoption where appropriate

Required Experience

  • Proven working experience in digital marketing, particularly in eCommerce
  • Demonstrable experience leading and managing Social Media and PPC campaigns
  • Experience in eCommerce SEO is desirable but not required
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Social Pilot, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints are desirable but not required

Minimum Qualifications

  • Bachelor’s degree in marketing or a related field

A Successful Candidate must have

  •  Excellent written and verbal communication skills
  •  Proactive, organized, efficient, and process-driven attitude
  •  Strong attention to detail
  •  Ability to work independently and as part of a team

ShoreXtra Perks

  • Free barista-style coffee
  • Free parking and jeepney services
  • Highly engaged team
  • Unlimited potential for growth
  • Challenging role
  • Fun and family-oriented working environment