Location: Pampanga

Work Type: Permanent

Roles and Responsibilities

  • Marketing Activity Analysis:
    • Analysing sales data to determine the impact and ROI of marketing activities – digital, catalogues, and TVC
    • Assessing catalogue performance including which SKU’s / offers in the campaign are under / over performing and the success of each page of the catalogue
  • Customer Analysis:
    • Working with CRM team to merge and analyse various data sets between shopping behaviour, customer feedback, loyalty data, help build customer profiles to deepen our understanding of our customers and their behaviour
    • Insights to help the business understand full profiles of new customers versus existing customers
  • Forecasting & Modelling:
    • Full funnel projections & forecasting across multiple channels
    • Use advanced analytics methods to extract insights from business data to help shape and influence the growth
    • Maintain the integrity of all existing marketing reports and update daily, weekly, monthly or as required
    • Ad-hoc reporting required by the business incorporating:
        – planning and monitoring,
        – variance analysis,
        – pricing
        – reporting

Required Experience

  • Strong experience in a complex retail environment
  • Have a strong inclination to data analysis combined with same attention to business impacts
  • Excellent knowledge of Office package, with advanced expertise in Excel (pivot, macro, statistics formulas)
  • Knowledge of PowerBI essential,
  • Proven experience reporting on marketing campaign effectiveness and optimization
  • Experience in guiding business / marketing strategies lead by data insights to help accelerate the growth of online and store sales, conversions
  • Exposure to CRM environments

Minimum Qualifications

  • Degree in quantitative fields like Mathematics, Statistics, Physics, Economics, Computing and Engineering
  • Excellent written and verbal communication

ShoreXtra Perks

  • Free barista-style coffee
  • Free parking and jeepney services
  • Highly engaged team
  • Unlimited potential for growth
  • Challenging role
  • Fun and family-oriented working environment